opencean-06

Open Ocean

project

logotype / business card

design : yuhua lee

client : open ocean co.

Summer 2016 in Kaohsiung

relative project : website of Open Ocean

Concept

Open Ocean started with yacht hardware manufacturing, specializing in producing high-standard customized stainless steel hardware. According to "opening" —— the core concept of the logo shape, I drew a circular symbol which is smooth, durable, ductile, and curved, they represent the characteristics of stainless steel and ocean.

 
-
概念

啟洋是一家以遊艇五金製造起家的企業,專門生產高規格客製化不鏽鋼五金。標誌以「開啟」作為造型發展的核心概念,繪製平滑、堅毅、可延展曲折的循環體,分別代表不鏽鋼與海洋之特性。啟洋中文標準字選用書法,表現其傳承30年熟稔技藝的職人精神。