Dr. Skin

project

proposal : advertisement

design : yuhua lee

copywriter : Venessa Lin

client : Dr. skin

Spring 2014 in Kaohsiung

Mockup designed by Graphictwister.

concept

Dr. Skin is a professional team which composed of seasoned dermatologists. Instead of pursuing the surface beauty, Dr. Skin focuses on resolving substantive problems, lets people regain confidence relies on the related professional of dermatology, and considers the true and accurate as the core spirit.

 

The advertisements take interesting or humor ways to raise life problems in reality, and let audiences resonate. The copywriting should point out superiority of the product or treatment, and give potential recommendations.

-

概念

林政賢皮膚科診所是由皮膚專科醫師組成之醫療團隊,擁有多年豐富臨床經驗。該診所不追求表象的美麗,著重解決實質問題,藉皮膚科相關專業使人重獲自信,並以真實、精準為核心精神。

平面廣告以有趣或幽默的方式提問生活中真實的問題狀況,使受眾產生共鳴。廣告文案需針對產品或療程點出優勢,給予潛在建議。